Tag: sales

The Dungeon Store Sizzles with the Summer of Pride Sale

World Wide Web — The Dungeon Store is extending their pride promotion all summer long with the Summer of Pride sale. When using promo code PRIDE24 at checkout, guests shopping at TheDungeonStore.com get a ten percent discount and the promo code is good until August 31st of this year.

“For The Dungeon Store family, summer is pride,” said Anne Bryne, Founder and Co-Owner of The Dungeon Store. “LGBTQ+ and pride events have been going on outside of June for a long time. San Diego Pride is in July. Montreal Pride is in August and summer is huge for the leather scene with events like TES Fest and the iconic Folsom Street Fair.”

The Dungeon Store is a woman-owned, intergenerational family business, priding themselves on over two decades of curating collections of fine BDSM and fetish toys with an eye towards community care and development. Many of the products offered by The Dungeon Store are hand crafted by fetish professionals across the United States.

“It’s just not right to limit the promotion to just 30 days.” noted Brittany Wilson, Sales and Marketing Director for The Dungeon Store. “Things are literally just getting warmed up. This is the right time to add items like our rainbow neoprene flogger and violet wand Pixie Stick to your toy bag.”

The discount does not extend to items already on sale or discounted at TheDungeonStore.com, but covers many of their handmade floggers, paddles, whips, and violet wand accessories.

“The Summer of Pride sale also extends to many of our new line of occult books, tarot decks and oracle cards, including the ‘The Queer Tarot – An Inclusive Deck and Guidebook’ and the ‘PRIDE’ empowerment deck,” added Wilson. “And be sure to check out new and exclusive items at our tables this summer at events like TES Fest in New Jersey and Naughty Knowledge in Pennsylvania.”

Shop for your dungeon, toy bag, or boudoir now by going to the curated collection at https://TheDungeonStore.com for a sizzling Summer of Pride.

Is Publicity Marketing?

Publicity is marketing, right?

Not necessarily. What I primarily do is work with the press. We call it The News, for a reason. It isn’t The Olds.

Traditionally, marketing is sales, and the vague term covers everything from someone knocking on doors to advertising in the biggest outlets.

With marketing, you may be working with something that’s old and been around for decades. That’s not necessarily bad, as if it’s something essential, solid and reliable, that can be the easiest sale. But a marketer might be stuck with something that’s old and won’t sell.

When that happens, part of the challenge is for marketing to find something new and exciting, and a publicist can be brought in to brainstorm that and work with the marketer to find something newsworthy. There could be a celebrity endorsement or a contest.

But a publicist might not even be in that picture at all. What might be necessary is advertising, or a new market.

High Octane Heart does have some middle ground. We’ve created ads, logos, and branding. But it is important to understand the differences.