Publicity is marketing, right?
Not necessarily. What I primarily do is work with the press. We call it The News, for a reason. It isn’t The Olds.
Traditionally, marketing is sales, and the vague term covers everything from someone knocking on doors to advertising in the biggest outlets.
With marketing, you may be working with something that’s old and been around for decades. That’s not necessarily bad, as if it’s something essential, solid and reliable, that can be the easiest sale. But a marketer might be stuck with something that’s old and won’t sell.
When that happens, part of the challenge is for marketing to find something new and exciting, and a publicist can be brought in to brainstorm that and work with the marketer to find something newsworthy. There could be a celebrity endorsement or a contest.
But a publicist might not even be in that picture at all. What might be necessary is advertising, or a new market.
High Octane Heart does have some middle ground. We’ve created ads, logos, and branding. But it is important to understand the differences.