A major challenge I have as publicist is sometimes I have to do publicity for something that can’t have press coverage. This would be next to impossible if it wasn’t for social media. For example, many BDSM events don’t consent to being in press releases or having press show up for an event. The original plan for The Dungeon Store was conceived during COVID, when events were cancelled or virtual, and emphasis was placed on interviews, new products, and content placement. This weekend, The Dungeon Store is keeping busy. They’re at the Baltimore Playhouse on Saturday November 11th for Kinksgiving of Curiosities, a food/clothing drive and play party. More on this event can be found at https://fetlife.com/events/1355465
The Dungeon Store will also have a table at the Academy of Fetish Arts Vendor Fair in Cleveland, Ohio this weekend. Visit https://cle-afa.com/event for more on the event, and for what the academy has to offer ahead. For these events, instead of a release, this got sent out over social media profiles for The Dungeon Store, and I’ve used my Fetish Artist profiles on social media to boost them further. The food drive party also went out on The Dungeon Store’s newsletter this week. This allows us to push in the directions we need to, without drawing mainstream attention.