Recently, Anne Bryne of The Dungeon Store was published in Xbiz. About the same time, Brittany Wilson, Anne’s Brand Manager appeared on The Rocket Review to show off Dungeon Store kinky impact toys and body safe silicone products from Split Peaches.
Can we send out two different press releases for the same client? Hell yes!
In a perfect world, your publicist would be an multitasking octopus, writing press releases specifically tailored for each media outlet and journalist. This is exactly the opposite of cookie cutter press releases most publicists deliver.
All publicists have a bulk list, but the goal is still the same, hit the target and place a story.
In this case, we crafted a press release on Wilson’s appearance to run in Xbiz and their rival, AVN. On the same day, a press release went out on Bryne’s article on rope for sexy bondage to adult industry outlets outside of those to publications. Both releases placed, increasing SEO and getting orders for a full display of rope and accessories.
Some outlets were skipped altogether. Publicity sacrilege? No. PR is not spam. Even in the adult business, there are outlets like Erotic Trade Only that have specific criteria for publishing. We do the best we can, but if I cram a journalist’s e-mail full of unwanted releases, an addition to the “BLOCK” list is going to happen sooner or later. This is why publicity is about crafting what you do and not giving up. We’ll have new releases and pitches for those we missed at a later time.
It may stop, but it never ends. See you at YNOT Summit!
