When I worked at AVN, we had this outsourced designer named Jeff Lam doing covers. He drove me crazy, but there was something Lam did that stuck with me in a good way. He broke a major rule in the business. Typically, your brand is solid. When he worked for Vivid, he changed their signage regularly. There may have been a specific Vivid logotype used for correspondence, box covers, and such, and they did eventually settle down to one graphic, but Lam was constantly reinventing the look in advertisements and campaigns.
That will happen here. This is about movement, propulsion, and acceleration. The graphic above is simple. I just did it this morning based on the logo. It’s simply for the bug on your browser tab.
Meanwhile, I splashed some color into the main signage for the site today.