There’s no doubt, press releases help with SEO. Writers and publications will link to clients cited in a press release, and often this can be boosted on social media. However, there’s a critical link to SEO that’s often forgotten, the self-posted press release.
Sometimes, we get lucky. I had a rare relationship with Peter Czernich of the iconic <<O>> and Marquis magazines where he gave me a login and password to post content. It allowed Marquis greater coverage in the international fetish scene and I got to promote great clients like DomCon and New York Rubber Ball.
Other press sites are obvious about it, including a section where anyone can come in and either post or submit a press release. Those sites are easy to scoff at, as posting everything without any changes is just too easy. Honestly, I’ve done many quick cut and paste posts in the past without thinking much about it.
But there’s an SEO benefit to these easy A’s your publicist may be missing. It’s one thing to include keywords and phrases in the press release. But if your publicist isn’t linking to those keywords and phrases, you’re missing out.
It’s a little extra work, but each one of those posts scores you a little extra umph in your marathon towards improving search results, traffic, and sales.
When I can, even my “blog posts” here and on sites like Xbiz.net point keywords to clients, like with body safe silicone toys at SplitPeaches.com. See, we just did it right there.
See if your adult industry publicist is posting to sites like Venus, GFY, and Candy. Look for hyperlinks. You may be missing something, and it might be time for a new adult industry PR rep.
